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FC Food & Beverage: Packaging & Branding

Internationalisation

We can help you adapting your packaging

Adapt packaging to local tastes-law, given the diversity than the Italian used in the packaging of food and beverage. Before you begin marketing activities in the UK market, it is suggested to check the standards required by law / trade association.

To stand out in a very competitive market (and in some mature segments) you must also propose the products by adapting the packaging / label to the latest market trends.

 

We can help you creating a powerful branding

Once again, the figure of the seller was a key part of the sales process. Sellers advised one product over another, and explained the reasons why a product was better than another. The vendors had great credibility because they knew all of the products they marketed and customers often did you advise on what they had to offer.

But today, it is the consumers to control the buying process. They shop in large chain supermarkets immense stores and on the Internet - where there are no sellers. Shoppers now go online to gather information in advance. They learn to know all the products available in order to try to understand what the real differences there are between the different products.  Consumers also read the reviews and monitor social media to see if the company and the product is reliable. In other words, they want to know everything about a certain brand.

Once they used to say: "Nothing happens until something is sold." Today we need to say is "Nothing happens until you are recognized as a brand".

 

We help you establishing a powerful web and social media presence

Remember what life was like before Facebook? It doesn’t really matter whether you do or not. Those days are gone, and they’re not coming back. The ways in which companies interact with their customers have changed forever thanks to social media.

Here are two important facts to know: A) Brand awareness is the top priority for a successful marketing in both business-to-business and business-to-consumer fields. B) Nearly 2.1 billion people (just over two thirds of active Internet users) have social media accounts. So, it’s easy to understand social media is crucial to building a brand.

In addition, or even before to a social media presence, today to be successful require a powerful web presence in order to reach at least these three main objective: to create an online presence, to differentiate your business, and to capture leads.

A strong web presence must be made not only of a website but of different tools: website, blog, newsletters and of course social media accounts. We can help you to build a strong web a social media presence, thanks to our services provided by our division Digital Media.

brand-awareness Facebook Page

Packaging & Branding